Every business goes through four phases of a life cycle: startup, growth, maturity and renewal/rebirth or decline.  Growth is crucial to the long-term survival of a business. It makes it easier to acquire assets, attract new talent and fund investments. It also drives business performance and profit.

Growth strategies are important because they keep your company working towards goals that go beyond what's happening in the market today. They keep both leaders and employees focused and aligned, and they compel you to think long-term.

The Ansoff Growth Strategy Matrix includes market penetration, market expansion, product expansion, diversification and acquisition.  These are achieved within frameworks outlined by the Canadian management scientist, Henry Mintzberg's in his five visions for strategy for businesses. They stand for Plan, Pattern, Position, Perspective and Ploy.  Growing sustainably is a work of art, involving a clear vision, strong leadership and a dedicated team.  Saisir  are ready to empower you to synergise your goals to become a powerhouse of entrepreneurship.

Successful growth strategies are the product of engineering, marketing, leadership, design, and product management. Whether your team consists of 2 co-founders or a dynamic group of many, your growth hacking strategies will only be effective if you’re able to affix them to your organization, apply a workflow, and use the results of experiments to make intelligent decisions. Direct, design, deliver and develop is the operational management guide to process your growth goals in a time honoured manner which is replicatable, flexible and profitable.

Without the right skills and capabilities, it's a lot harder to achieve desired results. Innovation is not about optimizing gross margins but about finding new ways to create more value.  

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Through an innovative approach, companies can identify  growth  opportunities and improve  performances through their business strategies.  When something new arises, innovation helps your company to stay relevant. It also helps you to implement new ideas and improve services to cater for the change. Innovation is imperative to thrive and survive.